LEADING global airline, Emirates, is marking a DOZEN years of operating in Zimbabwe and has carried 1.12 million passengers since the inaugural flight.

Emirates first began operations to Harare in February 2012. 

Just over a decade later, the airline has carried 1.12 million passengers since the inaugural flight, facilitating better travel and trade links with the wider world.   

“The Emirates story started in 1985 when we launched operations with just two aircraft. 

“Today, we fly the world’s biggest fleets of Airbus A380s and Boeing 777s, offering our customers the comforts of the latest and most efficient wide-body aircraft in the skies.

“We inspire travellers around the world with our growing network of worldwide destinations, industry leading inflight entertainment, regionally inspired cuisine, and world-class service,” the airline said.

Zimbabwe has become a key market and this week Emirates and the Zimbabwe Tourism Authority renewed their Memorandum of Understanding (MoU).

The two parties recommitted to the shared goal of introducing more international tourists to the market. 

The partnership, signed at Arabian Travel Market (ATM) reinforces the airline’s longstanding commitment to Zimbabwe through attracting visitors from across its global network of more than 130 passenger destinations. 

The MoU was signed by Badr Abbas, senior vice president of Commercial Operations for Africa and Ambassador Lovemore Mazemo of the Zimbabwe Tourism Authority, in the presence of Nabil Sultan, executive vice president passenger sales and country management and Dr Sinikiwe Gwatidzo, vice board chairperson, Airports Company of Zimbabwe. along with other senior officials. 

Badr Abbas, said: 

“Zimbabwe is a key emerging destination in Africa, attracting more international visitors every year who want to experience the country’s bountiful nature and embrace the warm culture. 

“With this partnership, we renew our commitment to boosting inbound visitors and to continue flying passengers better with Emirates to and from Zimbabwe.” 

Mr William Stima said: 

“We are delighted with the renewal of the Memorandum of Understanding (MoU) between the airline and the Zimbabwe Tourism Authority. 

“This signifies a significant milestone in strengthening collaboration between the two entities. This initiative is crucial for implementing strategic promotional programs that aim to boost travel to Zimbabwe.”    

Under the MoU, Emirates will continue to identify key markets to promote Zimbabwe as a competitive tourism destination and encourage travellers to experience its diverse natural wonders, exotic wildlife and vibrant cultural attractions.  

In turn, the Zimbabwe Tourism Authority will work closely with the airline to develop programmes for trade partners and tour operators to market and stimulate the industry. 

Both partners will explore incentives, familiarisation trips and other marketing initiatives to stimulate tourism bookings into Zimbabwe.  

Zimbabwe has laid out ambitious tourism objectives as it aims to become a leader in sustainable tourism in Africa by 2030, marking it as a must-visit destination on the global map. 

The ongoing partnership between Emirates and the Zimbabwe Tourism Authority supports this vision, increasing visibility in international markets and attracting visitors from markets such as the UAE, UK, China and Australia to the country. – H-Metro Reporter/www.langmead.com;

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