Edwin Nhukarume, Entertainment Reporter
MUSIC producer Kudakwashe Gonye of No Limits Records, who won the best Zim Hip Hop Producer Award last year, says the genre needs to be relevant for it to be competitive.
The 21-year-old said Zim Hip Hop has the capacity to penetrate the international market.
“I feel like we are not doing much to improve or add value to the Zim Hip Hop scene in Zimbabwe.
“Add relevancy to the genre for it to actually flourish.
“I believe Zimbabwe has the best talents of all it’s actually one of the countries with gold but it’s up to us to make it work more and be efficient,” said No Limits boss.
“I believe we are ready to tap into the international scene with a definitely a new sound obviously and push more.
“But we are not far from being what we aspire to be,” he added.
No Limits boss, who was also following the feud of the rappers between GZE Resilience and Noble Stylz, said he wasn’t taking any sides though he produced the single Bho Gen’a released by former during time of diss songs.
However, No Limits boss said the beef between GZE and Noble Stylz is necessary and positive for Zim hip hop.
“No I’m not taking sides, honestly I actually feel like whatever they are doing is to spread the art and culture of Zim Hip Hop.
“As an award winning producer I would say the game has been silent for so long and the fans needed to talk about Zim Hip Hop for it to always stay relevant,” he said.