SAN FRANCISCO. – It’s now just a matter of days.
And so, in the meantime, we wait to meet the 16th generation of a device which changed the smartphone landscape forever when it launched in 2007.
It still commands enormous interest today – there are already almost five billion Google search results for the phrase “iPhone 15”, despite no official previews from Apple itself.
If you dive in and start reading the speculation and “leaks” buzzing around, you’ll see that the iPhone 15 models are likely to be a little lighter than their predecessors, with an improved chip, better battery life, better camera and titanium chassis.
Apple handset generations, like most devices, tend to feature incremental improvements most of the time.
It’s one of the issues blamed for slowing sales worldwide.
People are holding on to their devices longer – not only because they are expensive both financially and environmentally – but also because there’s no longer the same burning justification to treat yourself to an upgrade.
“I think Apple probably realise they’ve reached a point where there’s such a critical mass of iPhones that simply maintaining those volumes is a phenomenal achievement,” Ben Wood, a smartphone expert at the analysts CCS Insight told me.
The iPhone 15 will almost certainly have a USB-C charging cable point.
Currently iPhones rely on a proprietary lightning cable, while most other devices – including others made by Apple – tend to use USB-C. – BBC.