BIG BURGER BATTLE

ARE the burgers, which the fast food outlets sell, as big as they appear on their menu and in their adverts?

Do the burgers have the same amount of meat as what appears on the menus?

It might appear a funny and insignificant issue but, in the United States, it has become a contentious issue which has spilled into the courts.

Burger King has been ordered to face a lawsuit which claims it makes its Whopper burger appear larger on its menus, than it is in reality, by a US judge.

The lawsuit accuses the fast food giant of misleading customers by showing the burger with a meatier patty and ingredients that “overflow over the bun”.

Rivals McDonald’s and Wendy’s are facing a similar lawsuit in the US.

“The plaintiffs’ claims are false,” Burger King told the BBC.

The class action lawsuit against Burger King alleged that the Whopper was made to look 35% larger, with more than double the amount of meat compared to what was actually served to customers.

Burger King had earlier argued that it was not required to deliver burgers that look “exactly like the picture”.

In the ruling, US District Judge Roy Altman said it should be left to jurors to “tell us what reasonable people think”.

However, he dismissed claims that Burger King misled customers with its television and online advertisements.

“The flame-grilled beef patties portrayed in our advertising are the same patties used in the millions of Whopper sandwiches we serve to guests nationwide,” a Burger King spokesperson said in a statement after the ruling.

Lawyer Anthony Russo, who represents the plaintiffs, did not immediately respond to a BBC request for comment.

The Burger King website describes the Whopper as “the burger to rule them all”, that contains a “real meaty” beef patty, and other ingredients.

Other fast food chains have recently faced legal challenges over claims of false advertising.

Earlier this year, Taco Bell was sued in the US for selling pizzas and wraps that allegedly contained half the filling that was advertised.

Last year, a man in New York proposed a class action lawsuit against McDonald’s and Wendy’s, in which he accused the two companies of unfair and deceptive trade practices.

The lawsuit alleged that McDonald’s and Wendy’s burgers in marketing materials were at least 15 percent larger than they were in real life. − BBC/H-Metro Reporter

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