Rest Mutore, Sports Reporter
DELTA Beverages yesterday reaffirmed its commitment to local football after renewing sponsorship for the Premier Soccer League for a further three seasons.
The deal, which was unveiled in Harare, will see PSL getting over US$1m per season.
The sponsorship package – of US$ 1 130 000 – includes US$700 000 for the Premiership, US$375 000 for the Chibuku Super Cup and US$55 000 for the Castle Challenge Cup and will be paid at the prevailing rate of the day.
Delta Beverages Corporate Affairs Manager Patricia Murambinda announced the sponsorship package.
Speaking at the event, Delta Lagers General Manager Tichafa Rinomhota said they remain committed to investing in football.
“Delta Beverages through its leading beer brands is reaffirming its commitment to the game of football by the renewal of our long-standing sponsorship of the Premier Soccer League.
“Our years of sponsorship have changed the face of football in Zimbabwe, we have watched in delight as thousands of excited fans throng stadiums and bars countrywide to watch their favourite teams battling it out on the field all season long,” said Rinomhota.
He said, through their brands, a number of players get the platform to shine and break into top leagues around the world.
“We have seen new teams coming on board and growing their local communities and we have seen players performing at the highest level to launch their careers, all with our flagship brand, Castle Lager at the centre.
“Visibility and appreciation of the game has increased over the years through our various initiatives together with the PSL and this is something we seek to grow as we continue to invest in the sport that we love so much as a nation,” he said.
PSL board chairperson Farai Jere saluted Delta Beverages for being a ‘committed’ friend – having sponsored the top-flight for over 10 years.
Jere promised an exciting season saying the teams assembled competitive squads during the transfer window.
“While we have been given the green-light to resume competition, it is important that we adjust to the new normal and resume in a safe manner.
“We look forward to experiencing the electrifying atmosphere as soon as possible.
“What I can promise is 2021 is going to be a different year, it’s going to be very exciting. We have a very good product, how the clubs were doing their business during the transfer window is very exciting, it’s for you to see when we unfold the competition next weekend,” said Jere.
“Over the years Delta (Beverages) has not only helped enable PSL to deliver highly entertaining football to our legion of fans but has helped to positively transform local football by providing various benefits and cup competitions.
“The Chibuku Super Cup has enjoyed immense success since its inception in 2014, today is has grown to become one big tournament and through it our clubs have been given the platform to shine in the CAF competitions. We are delighted to renew our long-standing partnership and it is testimony to the commitment Delta Beverages has in developing football and their faith in us as a league. Our clubs are ready and raring to go.”