Embrace technology, Allan Chimbetu urges

07 May, 2020 - 12:05 0 Views
Embrace technology, Allan Chimbetu urges Allan Chimbetu


Trust Khosa, Assistant News Editor

ALLAN Chimbetu reckons the ongoing Covod-19 induced lockdown has come as a lesson to the ‘old guard’ to embrace technology or face extinction.

The Orchestra Dendera Kings (Central Committee) leader, who is busy in the studio putting together his fifth album, said it was high time most sungura artistes move with times.

Other albums comprises his debut effort Sony released in 2006, Professor (2007), Simukai (2009) and Covenant in 2013.

And his yet to be named fifth album carries a collaboration he did with Suluman Chimbetu entitled Tifambidzane, which promotes unity among families.

In an interview with H-Metro, he said he was still in the game but there was need to up the game when it comes to embracing online marketing.

“I’m am staying safe but still working on my fifth album which is almost complete during this period.

“This period has taught me that we need to think outside the box as artistes and really embrace technology otherwise we risk being forgotten.

“As it stands, everything is now done online and in schools where our children learn, it’s still E-learning so we need to up the game and investing a lot in social media where it now happens,” he said.

Allan, who conceded that most artistes of his generation were still in denial when it comes to knowledge, said it was never too late to change the way of doing things.

“It’s never too late for artistes to reinvent the wheel because world over that’s the norm and it really pays.

“As artistes, we need to constantly engage our fans and by so doing, it helps us to grow our fan base and understand our fans better.

“This can only be done by posting videos on social media as well as holding concerts that are being screened live on social media platforms like Facebook and Instagram.

“Those who used to shun social media should know that it’s never too late to do the wise,” he added.

Allan who honed his skills under his late brothers – Simon, Naison and Briam Chimbetu – is one of the remaining dendera expected to perform the fatherly figure role among the Chimbetus of song.

These comprise Suluman, Tryson, Douglas and Saiwe who are also following in the footsteps of their fathers.

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