Fashion designer eyes cultural diversity

Lucia Mazhou

FASHION designer, Josephine Soko, has highlighted how Zimbabwean designers can collaborate to come up with a truly distinctive design which reflects their cultural identity.

Reflecting on her time spent in Namibia, the founder of Imani Afrikanique said she was deeply moved and inspired to take further action.

“Having grown up as a Zimbabwean in Namibia, I had the privilege of immersing myself in the abundance of cultural diversity.

“Witnessing the profound significance of their cultural attire ignited a passion within me to delve into extensive research and contribute something meaningful to my beloved homeland.

“Zimbabwe is blessed with a plethora of talented designers who possess a wealth of knowledge in the art of patterns, symbols, and designs,” she said.

The 24-year-old entrepreneur also acknowledges the challenges of keeping pace with ever-evolving fashion trends.

“My work is a manifestation of the inherent reality that resides within each and every one of us, presented in a refined and graceful manner.

“Striking a delicate balance between preserving our indigenous fashion and embracing contemporary changes is a formidable task.

“I am confident that our young designers can forge a new identity for the Zimbabwean people, one that exudes a profound sense of pride in our heritage,” she said.

Soko believes Zimbabwe’s fashion industry has the potential to soar to unprecedented heights.

With an illustrious track record of crafting culturally-inspired outfits for prestigious pageants, as well as designing artistic ensembles for local socialites and artists, she takes great pride in her work.

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