The phenomenally successful Zimbabwe Fashion Week is spreading its wings to international capitals and will this year launch its London edition.
The organisations founder and director, Priscilla Chigariro-Gessen says rising demand for similar networking events from the Zimbabwean diaspora community across the world had led to the expansion drive.
She is a Zimbabwe-born former model-turned-entrepreneur.
Zimbabwe Fashion Week 2014 was a stupendous success and the buzz from our series of events so far is being felt by the fashion world beyond our borders.
And so we feel that nows the right time to launch our global brand Zimbabwe Fashion International, which will premiere in London later this year, Chigariro-Gessen said.
A Zimbabwe Fashion International team has now been set up in London and designers and sponsors interested in showcasing their work at the London premiere can register their interest by emailing [email protected]
The event will be held at the height of the UK summer season, a few weeks ahead of the main event in Harare.
Following its launch in October 2009 in South Africas commercial capital, Johannesburg, ZFW has been running successfully in Harare for the past five years and has in that time won the support and acclaim of esteemed figures in the fashion industry.
As Zimbabwes premier fashion event, Zimbabwe Fashion Weeks main purpose is to create a platform for the countrys designers to showcase their creations.
And by celebrating our nations sartorial creativity in this way, we also aim to help revive the countrys once thriving textile and fashion industry, Chigariro-Gessen added.
The popular event is held at the end of August/early September each year and attracts an assortment of fashion enthusiasts, designers, models, buyers, corporate investors, entertainers, exhibitors and fashion-forward creatives from all over the world.
Last years edition drew about 40 designers, including seven international brands. Game of Thrones star Yuri Kolokolnikov added a touch of international celebrity by gracing the fashion event for the entire week. ZFW has also launched a video series of highlights of last years event in response to demand from fans who missed out on the show.