23 December 2018
THE Impala SAMA FESTIVAL UK 2019 to be held next year was officially launched in Harare recently.
The event is being powered by Impala Car Rentals Group Zimbabwe, Y2K Entertainment and Express Links Money Transfers.
Speaking during the launch, which was broadcasted exclusively on Zimbabwe’s hottest radio station, Star FM, representatives of the three entities promised lots of surprises.
Impala Car Rentals Brand Marketing Manager Tracy, said:
“As you know that it is always cold in Europe, so when there is a chance for a sun shine and warmth, Impala Car Rental through its SAMA FESTIVAL UK2019 now take that chance to make our clientele there entertained.
“Please, come in numbers because one of your luckiest is going to drive home a brand new car on the streets of London during this show.
“These tickets for diasporans will be logged on to the Y2K website for the tickets. On 19 April 2019, we will be in London and lastly on a Friday, 20th April 2019, we will be in Leicester.
“As Impala Car Rentals, we are so excited to be again internationally staging our SAMA FESTIVAL UK 2019 chapter, imagine being also powered by international corporates, namely, Y2K Entertainment Promotions and Xpress Links Money Transfer.
“Amongst the artists to perform include Jah Prayzah, Tocky Vibes, Baba Harare and Jah Signal.
“Impala Car Rental brand realised that, as it is tremendously growing its branches in other counties like South Africa, it must be growing together with its people around it, hence partnering with Star FM, Xpress Links, Y2K Entertainment and almost the entire local media brands and the clientele community in which we swim.”
Y2K Entertainment Executive Director Fredrick Fredie Matenga, said:
“We came from UK launch this SAMA FESTIVAL UK 2019.
“This is a chance for to win a brand new car, Y2K started in 2000, it has promoted big brands like Dr Thomas Mapfumo, Dr Oliver Mtukudzi, plus Eastern African artists, Kamillion, Labaja and also Davido, Winky D, Sniper Storm and many more.
“We have done the biggest Southern African show in UK as we are the leading promoters from the Southern Africa.
“For our Zimbabwean or most African artists to be up there, they must be professional. Some think they are untouchable, (that) they are the Michael Jacksons, they do not get serious with visibility, marketing, it is still a long way, so far, we have Jah Prayzah who is a very perfect example of somebody who is trying to do what needs to be done in the entertainment industry.
“They also need to identify themselves, sing in your vernacular language, you cannot be Buju Banton when you are from Zimbabwe and Buju is from Jamaica.”
Xpress Links Money Transfer brand manager Abby Mujere added:
“Express Link International is delighted to be the core sponsor of the SAMA FESTIVAL UK 2019. This is our second year supporting Y2K in its support of Zimbabwean art, music and culture.
“Last year we sponsored the Y2K Great Hits Music Show, only to enrich African communities is diaspora, like other businesses, churches and charities, for example, Zimbabwe Archivers Awards, Malawi Archivers Awards, Miss Malawi, AFM Football Competitions Gala, Zimbabwe Fashion Show, to mention but a few.
“At first, it was to help Zimbabwean immigrants in the diaspora in sending back home money to friends and families.
“Now we cover 14 countries like Botswana, Ghana, Kenya, Lesotho, Malawi, Mozambique, Namibia, South Africa, Tanzania, Swaziland, Uganda, Zambia and Zimbabwe.
“This resulted us in partnering with reputable financial institutions and Technology companies in satisfactory money delivering instantly, like instant cash picking ups or collections, same day bank transfers and faster Mobile wallets pay out (ECOCASH, MPESA, MOBICASH).”