INAUGURAL FARM TO MARKET AND ARTS FESTIVAL A SUCCESS

Talent Gore

THE inaugural Farm to Market and Arts Festival 2024, a brainchild of the First Lady Dr Auxillia Mnangagwa, which was held at the Old Hararians Sports Club in the past two days, was a resounding success.

The festival is a first-of-its-kind initiative to celebrate Zimbabwe’s vibrant agriculture, art, crafts and cultural heritage.

The event was vibrant with displays of fresh produce, artisanal crafts and mouth-watering cuisines, while musicians and dancers entertained the crowd.

For entrepreneur, Tatenda Moyo, the festival was a game-changer.

“This event has been a fantastic platform for me to connect with other businesses and potential customers.

“I have already received several orders for my homemade jams and preserves,” he said.

Margret Maponza, from Cultures Resort, beamed with pride as she displayed her traditional dishes.

“This event has been a fantastic opportunity for us to share our culture through food.

“People have been raving about our traditional meals, and we’ve received so many inquiries,” she said.

Farmer John Nakaro was thrilled to link up with customers.

“This festival has opened my eyes to the vast opportunities available in the market,” he said with a smile. 

“I’m excited to explore new partnerships and grow my business.”

As the crowd wandered through the stalls, they were treated to a sensory feast of sights, sounds and flavours.

From traditional dishes like sadza and stew to fresh fruit smoothies and artisanal chocolates, there was something for everyone.

“I love that I can buy fresh produce directly from the farmers. The initiative is fantastic, and I hope it becomes an annual event,” said Ms Nyasha Chikwanya.

People, who attended the festival, were treated to scintillating music from high-profile musicians.  

Feli Nandi, Diana Samkange, and traditional dance groups got the crowd moving with their energetic performances.

But, it was Killer T, who stole the show with his trending song Kana Ndanyura.

The crowd sang along and danced to the rhythm, begging for more.

“Thank you, Your Excellency, Mhamha, for this opportunity. This festival is a testament to your commitment to promoting local talent and entrepreneurship,” Killer T said.

Speaking on behalf of Harare Provincial Affairs and Devolution Minister Charles Tawengwa, permanent secretary Cosmas Chiringa said the province was grateful to have hosted the inaugural event.

“I am extremely honoured and privileged to extend my warm welcome to our esteemed guest of honour, Her Excellency, Dr Auxillia Mnangagwa, at this inaugural Farm to Market and Arts Festival 2024 here in Harare Metropolitan Province.

“I would like to express my sincere gratitude, Your Excellency, for sparing your valuable time from your busy schedule to grace the 2024 inaugural Farm to Market and Arts Festival.

“On behalf of the province, we are humbled by the opportunity to host you and we are truly grateful,” he said.

He also said the First Lady’s presence at the event demonstrated and signified the importance she attaches to fresh produce, traditional food, agro-processed foods, arts and crafts, as well as Zimbabwe’s cultural heritage.

“Your unwavering support is evidenced by the various programmes and projects you have initiated and implemented is commendable,” he added.

He said the festival presented prospects for collaboration and mutual benefits for both farmers and the business.

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