18 April 2016
AWARD winning rapper, Junior Brown has released a new single titled Super Super in partnership with Chibuku Superâ€™s Ngatizivane-Asazaneni campaign.
The Madrinks hit makerâ€™s engagement with Chubuku Zimbabwe is estimated to cost US$30 000 and expected to lure young people into appreciating their heritage and totems after they are placed on Chibuku Super bottles.
A Hip hop-Sungura video teaser in which Junior Brown is seen drinking from a Chibuku Super on his Facebook page has so far reached over 4 500 views.
The move by Chibuku Zimbabwe, which is concurrently running the Chibuku Road-to-fame promotion is expected to boost the hip hop genre which has been lagging behind Zim dancehall, Sungura and Urban grooves.
In an interview with Junior Brownâ€™s producer, Kudakwashe â€œBegottenSUNâ€ Musasiwa, he said they are happy to be involved in the campaign.
â€œItâ€™s refreshing to see how big corporates are making solid efforts to conscientise everyone, especially the youth, about our Zimbabwean totems.
â€œJunior Brown is honoured to work with Chibuku Zimbabwe (Delta Beverages) and considering that most of the youth find it to be their preferred social drink nowadays because itâ€™s readily available, affordable and can be shared amongst friends,â€ he said.
Chibuku Brand Manager, Karen Dhliwayo said they have engaged Junior Brown because of his strong Shona lyrics.
â€œWe believe the artiste and we, are a perfect match, we are both young in the industry, but carry a strong traditional heritage.
â€œJunior Brown is like a carbonated Nyanduri, his lyrics are radio friendly and reaches out to people of all walks of life.
â€œI recently got a chance to listen to him on radio one morning and I readily knew that he would be the perfect artiste to help carry the campaign.
â€œThe campaign is about togetherness, brotherhood and with such young drinkers like Junior Brown introduced to our brand, it just makes senseâ€ she said.
Dhliwayo said they believe the artiste will deliver their message to the masses.
â€œAs we celebrate heritage and pride in our totems and Culture, Chibuku believes Jnr Brown with his strong lyrical content will carry our message to the mass market,â€ she said.
Junior Brown, is currently riding high with his socially provocative singles Tongogara and Amen that are topping local radio chat shows.