JAMAICAN music producer and entrepreneur, Javon “Likkle Peppa” Downer, has roped in Zim dancehall chanter Ras Shine to feature on his new project titled Material Girl Riddim.
Likkle Peppa said he was charmed by Zim dancehall and decided to include Ras Shine whom he believes is talented.
“I love music and also searching for young talent in Africa and also in Jamaica as I love working with the youth.
“This led me to work with Ras Shine on my forthcoming riddim titled Material Girl Riddim. He is a young talent I would like to work with more.
“I also hope to include more African artistes in the future especially Zimbabwe because I am loving their vibe. And the riddim will be out soon, no date yet,” said Likkle Peppa.
“The riddim at the moment will be dominated by Jamaican artistes such as Arika, Big Pop, Chucky Boss, Romeii, Jah Spice, Fyah Raine and others.
“Ras Shine is the only outsider in that riddim but we however consider him as family because we are one. One love as black people,” he added.
Likkle Peppa who hails from Gordon Pen Spanish Town, St Catherine said the project is aimed to reach international levels.
“I am working on a marketing campaign to get the project out on the international market.
“I recently signed to an international label Nafti Records which is based in UK. I am using this new tool to market upcoming artistes here in Jamaica on a wider scale and also other talented youths in Africa,” he told H-Metro.
Likkle Pepper has an organisation that helps disadvantaged youths and he is assisting youths in need during hard times of this Covid-19 pandemic.
“I run a non-profitable organisation called At Risk Youths Foundation.
“There is so much innocent youths out there who really aspire for greatness but got caught up in wrong doings or in circumstances negating their progress.
“So I use music and entertainment to reach out to the youths in the rural communities.
“And now due to Covid-19 induced restrictions it’s hard to move around and assist youths but I am trying by all means to assist financially to the youths in need during this pandemic,” he said.