MONOTONY, economic challenges and poor advertising marred the “Mafikizolo Back in Town Concept” which attracted a paltry crowd at HICC last Friday, a top music promoter has said.
In an interview, Josh Hozheri who also doubles as the chairperson of the Zimbabwe Music Promoters Association, said event organisers overlooked a number of factors while planning boobs rendered the show a flop.
Proma Events under the aegis of Blessing “Messina” Harare in partnership with Rose Real were behind the poorly attended show.
Although it was tipped to be a show of the weekend, Hozheri who has been helping Selmor Mtukudzi in management said the promoters learnt a lesson, albeit the hard way.
“They have learnt their lessons and we hope they will put their house in order in the future,” said Josh
The outspoken and yet experienced music promoter said the pricing was all wrong.
“The entrée fees were too much considering that people had to US$20 which is a lot of money.
“Promoters need to consider the economic challenges that we are reeling in because the situation is really tough for imbibers outside there.
“It’s high time we consider our pricing because fans really know what they want and they can easily do what in the best interests,” he said.
Josh said there seem to be a lot of monotony as Mafikizolo has nothing new to offer.
“As promoters we need to avoid monotony and came up with better concepts.
“It’s no doubt Mafikizolo is a big brand but for Zimbabweans it’s becoming monotonous.
“There seem to be an overdose of Mafikizolo with local promoters and its high time we try other artistes if we want to host international acts,” he said.
Josh also mentioned poor marketing as one of the factors, which might have led to poor attendance.
“When the show was first cancelled due to the xenophobic attacks in South Africa, many people stood with the promoters.
“When they announced new dates they seem to have relaxed a bit and stopped marketing the event with aggression as they did with the aborted show of September 6.
“The first show which was cancelled was well-marketed as compared to this one which did not get all the hype,” he said.
Like a seasoned music promoter in the game, Hozheri has urged Messina to keep on working hard.
He urged the event organisers to consult widely when organising such events to avoid incurring huge losses.
Fellow criticize and musicians who took part in the event said the economic challenges had a bearing on merry-makers who stayed away.
They however, commended Mafikizolo for giving it all despite performing in an empty auditorium, which might have riled the duo which is known entertaining full houses each time they visit Zimbabwe.