GOLDEN Eagles media and marketing director, Mike Madoda, yesterday shared notes with one of the most powerful man in world football — Gavin Johnson, the media director of the City Football Group.
The two spoke at the Global Media Congress in Abu Dhabi, UAE.
City Football Group is the world’s leading private owner and operator of football clubs.
They have total or partial control over 13 clubs in major cities across the world — Manchester City, New York City, Melbourne City, Yokohama F. Marinos, Montevideo City Torque, Girona, Sichuan Jiuniu, Mumbai City, Lommel SK, ESTAC, Palermo, Bahia and partner club, Club Bolivar.
Their conversation, which was on the Congress’ main stage, centred around content creation, innovation and how football clubs can effectively reach out and make a connection within their communities and the global audience.
Running under the theme “Facilitating Global Business Connections And Brand Reinvention In The New Media Landscape”, the Global Media Congress brings together over two hundred CEOs of the leading media and communications companies in the world and over five thousand delegates.
“It’s an opportunity to connect with global thought leaders and collaborate on new ideas around content creation, broadcasting, as well as the use of social media in sport,” Madoda said.
The Global Media Congress, which runs until today, is the annual meeting of industry representatives from a cross-section of the media sector and boasts over 5 500 conference delegates and over 200 CEO’s from global media companies, including Sky News, CNN, Huawei, Arab News, among others. Topics at this year’s edition of the conference include various specialisations related to digital communication, artificial intelligence, advanced technologies, and innovation in the media sector.
Specialist sessions covering journalism, radio, television, internet, and social media will also be featured at the conference. — Golden Eagles/Sports Reporter.