Trust Khosa

NEWLY-APPOINTED Zimbabwe Music Awards CEO, Fungai “Kush” Zvirawa, has pledged to empower musicians to reach their full potential.

She takes over from Reason Sibanda,who served the board in the same role, from 2017-24.

Addressing journalists in Harare yesterday, Zvirawa said she was humbled by the appointment and vowed to change the plight of musicians.

“I have outlined key pillars, that will guide my tenure at the ZIMAs, comprising empowerment, knowledge enhancement, and skills development and structural improvement and industry development,” she said.

“Challenges are there both locally and globally, but with ZIMA, I aim to promote greater cohesion, collaboration,  and accountability within the industry.

“Through advocacy, promotion of ethical standards and fostering dialogue, we will drive positive change.

“I am deeply honoured to embark on this journey with the Zimbabwe Music Awards.

“Together, let us elevate our industry, empower talent and showcase the richness of Zimbabwean music to the world.”

Zvirawa was born in the United Kingdom but embraced her Zimbabwean heritage with authenticity and pride.

Upon her return home, she continued advocating for Zimbabwe’s cultural heritage, which saw her joining the ZIMA board last year.

Hardly a year after serving the organisation with distinction, she was elevated to become the CEO, one of the most powerful positions to be occupied by women in the creative sector.

Over the years, women were overlooked.

ZIMA board chairman, Joseph Nyadzayo, gave Zvirawa the green light to employ the people of her choice and empower other women.

The outgoing CEO encouraged Zvirawa to be firm and resolute in her new post, which has its fair share of demands.

Meanwhile, the dates for the 2024 Zimbabwe Music Awards will be announced in two weeks with new categories set to be added.

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