BUFFALO SOULJAH ON TIMES SQUARE BILLBOARD
SOUTH Africa-based dancehall artist, Buffalo Souljah, has appeared on a New York Times Square Billboard promoting a new riddim in which he features.
The riddim, titled Redemption Riddim, is set to drop on August 28.
It features artists like Beanie Man, Demarco and Alkaline.
Times Square is a major commercial intersection, tourist destination, entertainment centre and neighbourhood in the Midtown Manhattan section of NewYork City.
It is at the junction of Broadway and Seventh Avenue.
Brightly lit by numerous billboards and advertisements, it stretches from West 42nd to West 47th Streets.
Times Square is one of the world’s most visited tourist attractions, drawing an estimated 50 million visitors annually.
Approximately 330,000 people pass through Times Square daily, many of them tourists, while over 460,000 pedestrians walk through Times Square on its busiest days.
According to Investopedia, it costs between US$1.1 and US$4 million a year to buy advertising space in Times Square.
A Times Square billboard cost for a day can start at US$5000 and go up to well over US$50,000.
Moreover, it can cost up to US$3 million per month to advertise on Time Square’s largest billboard.
The dancehall chanter said he was excited to be working with big international artists.
“The New York Times billboard was/is for promoting a new riddim titled Redemption Riddim from one of the
‘No Man Bigger Than God’ Porus Riddim producers Elvie,” he said.
“The whole premier was particularly on the song that I did titled new god on the riddim dropping on the 28 August.”
Buffalo Souljah said the song is about how people are now idiolising money.
“The song I did is titled ‘New God.’ It talks about how money has become the new god in this modern world,” he said.
“Money is now the new ‘god’.
“Instead of people praying to god they are idolising money, doing rituals and energy towards the money.
“Everyone now wants to be monied and people are literally worshiping money and that’s what the song is about.”