FOURTEEN months after commissioning their new plant in Stapleford, north of the capital, The Buffalo Brewing Company (TBBC) has introduced their first flavour variant into the market.
Made with natural Baobab pulp, the new Baobab flavoured Sorghum beer hit the shelves this past week and was “an immediate hit with the consumer” according to Commercial Executive Steve Mushanyuki, adding “From the start we always had the new flavour in mind, and we are delighted with the taste profile we have achieved”.
“The beer has the same smoothness of the Nyathi Regular Sorghum beer variant, with the added unique rich tartness of the baobab fruit, forming a complex yet balanced bite that literally dances across your tongue” says Head of Brewing Mutsai Mutasa and suggests that “one will only understand once you have your first sip.”
The Sorghum Beer market has until recently been largely devoid of any product innovation, and since TBBC’s introduction of Nyathi as the up-and-coming premium Sorghum beer brand, we have seen a number of flavours enter the market.
TBBC has focused on staying true to their mantra of crafting great traditional beers by using natural ingredients to create their unique flavours. “We have some very interesting ideas for the future which we can’t wait to share with our consumers” continues Mutasa.
In less than 2 years, TBBC went from a concept to a full-scale brewery giving birth to the Nyathi brand. Over the past year the brand has positioned itself across the entire country with Nyathi being available in every major wholesale, retail outlet and over 3,000 bars country wide.
Richard Mann – Managing Director believes that Nyathi has yet to reach 50% of the bar and bottle store market and the focus is to build on this customer base throughout 2024.
“Everybody deserves to have access to a cold beer at the end of a long day and we are intent on making this happen, we will achieve this by supporting our customers with country-wide, door2door distribution and branded coolers to provide that well-earned cold Nyathi.”
Asked what the highlights of the past 14 months have been for him, Mann replies, “We have come from very humble beginnings, a small team but with huge self-belief – we have built a brand that can stand on its own, the smoothest beer on the market, I’m touched by the passion of the team, our people are very, very proud of their company and their brand”.
“I guess the highlight has been the journey and this is just the beginning,” Mann adds.