JOHANNESBURG. — Eight years after entering the streaming market in South Africa, Showmax is gearing up for its biggest year yet. 

The African streaming service is relaunching in February 2024 with a brand-new look, new app, and entirely new product suite. 

This comes after the announcement of the partnership between Showmax and international media heavyweight Comcast’s NBC Universal and Sky earlier this year. 

The new Showmax will have three plans: Showmax Entertainment, Showmax Entertainment Mobile and the exciting Showmax Premier League. 

Powered by SuperSport and made for mobile users, Showmax Premier League is the first standalone Premier League mobile streaming service ever to launch in Africa and will take every single match of the world’s most popular football league to every corner of sub-Saharan Africa. 

As it prepares for relaunch, Showmax released a first look at a completely refreshed logo and brand identity. 

“We can’t wait to share the new Showmax,” says Showmax CEO Marc Jury. 

“We have an incredibly powerful new technology platform, a bold brand that truly represents our driving spirit, and a content slate that is unmatched. No other streaming service in Africa can offer what Showmax is bringing to the table in the new year.”

Showmax’s migration onto the global Peacock streaming platform means it’s ready to scale, and scale fast. The robust platform is used across the globe and is a leader in sports streaming, having successfully live-streamed the Super Bowl to more than six million users simultaneously. 

Viewers can expect international titles on Showmax to radically increase in the new year, with December’s lineup already including The Super Mario Bros. Movie (the biggest animated opening of all-time, and the biggest global opening of 2023), Fast X (which was the #1 international opening of 2023), Emmy-nominated Poker Face and King Arthur epic The Winter King. — Showmax.

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