Trust Khosa, Assistant News Editor
YOUTHFUL cultural promoter and entrepreneur, Nyasha “Machembere” Dope, has urged more business minded women to venture into arts promotions and save the creative sector.
The 33-year-old, who runs two promotional stables – Bira Remadzisahwira and Big Apple Entertainment – said the creative sector needed fresh minds.
In her case, Machembere who has been working with seasoned promoters before going solo, said it was high time more female players venture into promotion.
“As a young promoter who learnt the ropes from others, I strongly believe that more female entrepreneurs can make it in the creative sector.
“In my case, I feel I am doing what I love most, especially cultural promotion.
“Today (last weekend), we are holding this recording session here to ensure that we share some of the success stories we have.
“On that note, I urge fellow female players of my generation to come on board and play their part in the promotion of the cultural sector,” she said.
Machembere, whose stable hosted the mbira live session recording at Theatre in the Park featuring Andy Muridzo, Diana “Mangwenya” Samkange, added:
“We have realised that we were not documenting some of our activities, especially these mbira and cultural sessions for the benefit of our fans in the comfort of their homes.
“This is just the beginning of more to come but we will be holding them in compliance with the Covid-19 regulations.
“We intend to tour other parts of the country holding similar sessions because we now have the capacity to do so.”
Machembere who has been promoting artistes in the mainstream industry said she was also willing to learn from others.
“As a young and energetic promoter, I can’t say I know it all but I am willing to learn from others, especially the old guard which started long before us,” she said.