Fiona Ruzha, H-Metro Reporter
MINISTER of Environment, Tourism and Hospitality Industry Prisca Mupfumira says the country is destined for better prospects with the Chinese marketing and promotions organization in the country.
While launching The China Ready Training Programme in Zimbabwe – one of China’s leading experts in market representation, training, audit, promotion and accreditation – on Sunday the minister said Zimbabwe joins over 45 countries who have been certified China Ready guaranteeing memorable experiences for Chinese visitors and tourists.
She said she was pleased to witness a cross section of participants from the public and private sectors.
“I am extremely happy to witness a cross section of participants from the public and private sectors who have admiringly accepted this call to fully appreciate the demands of the Chinese market.
“After this training, participants will fully appreciate among other things; the Chinese culture and customs, market segments, preferences, behaviour and popular technologies.
“The complete program will also culminate in a 12-month interactive on-line training and certification of individuals and organisations as China Ready,” she said.
Minister Mupfumira also challenged the Zimbabwe Tourism Authority to match the commitment and zeal that they have shown on the Chinese market, by increasing the destination’s visibility in China.
“We need to complement our efforts and those of other like-minded stakeholders like Welcome China, and Touchroad International Group to increase tourist arrivals to Zimbabwe.
“If Touchroad alone can bring between 5000 to 8000 tourists to Zimbabwe annually in a 5-year circle up to 2023, then all of us here combined can aptly rise to this call.
“The government has taken the lead to ease visa requirements for Chinese nationals travelling to Zimbabwe,” she said.