ZIM ENTREPRENEUR EYES A SLICE OF AFRICA’S MARKET

Latwell Nyangu

SOUTH Africa-based Zimbabwean entrepreneur, Jay Badza, is eyeing a chunk of the African market after launching branches in Harare and Nairobi.

Badza, who runs Orchard On 25, the leading South African creative agency known for bringing to life the marketing visions of global giants like Johnnie Walker, Glencore and Kellogg’s, has begun an ambitious expansion drive across the continent.

Dr Magwenzi

He founded his firm in Johannesburg in 2017.

The agency has now set up shops in the three countries.

The launch of its new offices marks a significant milestone in the agency’s pan-African strategy as it deepens its roots on the continent and taps into growing opportunities across Africa.

“African countries are outperforming other markets for major brands, particularly with regards to development and innovation.

“This presented a great opportunity to expand deeper into the African continent, to service corporations as well as the countries in which they operate,” said Badza.

Orchard On 25 has also partnered with Zimbabwean businesswoman, philanthropist and events guru Dr Abigail Magwenzi, who has developed a global presence and fine reputation.

The venture is expected to cast a spotlight on Africa as a melting pot of talent, creativity and innovation, says Badza.

“Our expansion into Harare and Nairobi will help Orchard On 25 continue telling authentic African stories through the medium of advertising and branding,” he said.

“Our eight years of experience in South Africa have been a catalyst for this expansion.

“Winning accounts with a wide range of major consumer and corporate brands is a seal of approval on our offering.

“Now, our growth trajectory has led us into these two incredible African cities, and we will rise to the challenge as well as to the expectations of these markets.

“We believe Dr Magwenzi’s global experience and expertise will bring immense value to our efforts to serve the continent and deliver on our pan-African strategy.

“Harare and Nairobi are hubs of development and we believe advertising and creativity will be the next major opportunities for growth.

“We are delighted to be in both cities and deliver groundbreaking marketing campaigns in these economic hubs.”

With more than 30 years of business experience, Dr Magwenzi has delivered some of Zimbabwe’s biggest events.

“This strategic role offers an exciting opportunity to cultivate key partnerships, drive business growth, and enhance our global footprint.

“I am committed to leveraging my expertise to foster strong relationships with local stakeholders, government entities, and industry leaders,” she said.

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