11 March 2019
ZIMBABWE has revived efforts in strengthening tourism traffic from the German market with the nation participating at the 2019 international tourism bourse in Berlin, Germany.
The Zimbabwean delegation led by the Minister of Environment, Tourism and Hospitality Industry, honourable Prisca Mupfumira comprised 28 local tourism industry players.
The International Tourism bourse (ITB) ran from 6-10 March.
In a statement Zimbabwe Tourism Authority (ZTA) said:
“Local tourism industry players have made a huge statement of intent through the massive uptake of exhibition space at the world’s largest travel show after securing 72 square metres a significant improvement from last year’s figure of 15 local exhibitors.”
ZTA said the sector continues to record a positive trajectory after clocking 2, 4 million arrivals last year translating to over $1bn dollars in earned receipts.
Minister Mupfumira said outbound tourism from Europe had generated almost half of the world’s international arrivals.
“The opportunity still remains for Zimbabwe to aggressively profile its tourism potential in this region, particularly in Germany and remains one of Zimbabwe’s key source markets ranked third in overseas arrivals after the United States of America and the United Kingdom, contributing 37,304 arrivals last year.
“This is a clear indication of the significance of this market to Zimbabwe’s tourism economy hence the need for intensified investment in destination promotion,” Mupfumira said.
Tourism Business Council of Zimbabwe Chief Executive Officer, Paul Matamisa said ITB had opened a window for business connections and networking for industry players which could be translated into tangible business deals within the next two to three years.
“ITB is a must attend show for the tourism industry by virtue of its magnitude, it is by and large the leading travel trade show in the world, so Zimbabwe stands to benefit immensely from networking with seasoned travel professionals to give them an appreciation of Zimbabwe’s tourism offering and include it in their packages,” Matamisa said.
ZTA said the Southern African state had offered massive tourism investment opportunities to international markets as it seeks to tap into the deep pool of key European markets such as hosts Germany.
Ministry of Environment Permanent Secretary, Munesu Munodawafa, outlined productive opportunities in resorts such as Victoria Falls and for capital projects in Tugwi Mukosi.
“In Victoria falls we have that land 1200 hectares ready for investment. In Tugwi Mukosi, we have opportunities for investments for a world class golf course, and these are projects that will push Zimbabwean tourism to even greater heights.
“We are targeting a lot of investments in the tourism sector. We are coming almost to an optimum in terms of room occupancy, so investments in accommodation becomes key. We need to investment in building more lodges and hotels,” he said.
Munodawafa urged Zimbabweans to invite potential foreign partners for engagement.
“We have plenty of leisure areas but we need our own entrepreneurs to come on board and invest as well,” he added.
ZTA said Zimbabwe is currently enjoying positive sentiments by investors from the world’s second largest economy China.
“The Chinese are eyeing massive capital projects in Victoria Falls special zone,” ZTA added.