DZIVARESEKWA is the place to be tomorrow for the much-anticipated Zimpapers Group’s anti-drug and substance abuse campaign.
The campaign, which is part of the group’s efforts to raise awareness against the new cancer, will be held in Dzivaresekwa 3 near the Council Bar (Lebanon) from 8am to 3pm.
Drug addicts will get help from professional counsellors at the event.
Zimpapers Group is working in conjunction with Oriental Multi Media, among other partners, in this initiative.
Event coordinator and Zimpapers Group Public Relations and Communications Manager, Pauline Matanda, said everything was well on course.
“We are all out for this initiative, all hands on deck and we believe this is going to be a milestone for the Dzivaresekwa community.
“The partnerships that we have cultivated with external stakeholders are extremely awesome and beneficial to the community at large,” she said.
Matanda believes it is the mandate of Zimpapers Group to change people’s lives through such initiatives.
“As the leading media company in Zimbabwe, we are the voice of the voiceless.
“Our main aim is to eradicate the increase in drug and substance abuse within our communities.
“It’s a major factor affecting the youths of today and by disseminating knowledge of productivity to the youth, we will be able to navigate their brains into reaping something beneficial to both themselves and the society they live within.”
Asked why they decided to start with Dzivaresekwa, she explained:
“Our initiative is not area-centric. We are leaving no place and no one behind. Next week we will be in Chitungwiza as well to spread the message on how we can eradicate this problem that has infested our communities.
“We have various stakeholders that have partnered with us through this initiative.
“We thank the Ministry of Youth (Empowerment and Development) for endorsing this initiative that we have begun.
“They also have a roadmap on what the affected ones can go through their Vocational Training Centres.
“Local NGOs will be there with their mobile counselling clinics for the affected people.
“Media coverage will be available for all participants.”