Zinara urges compliance in new promotion

Talent Gore

The Zimbabwe National Road Administration (ZINARA) has remodelled its traditional promotion of suspending vehicle licensing penalties during major events such as the Zimbabwe Agricultural Show and will not be waiving any penalties.

However, ZINARA has called on motorists to renew their licenses at its Harare Exhibition park office during the ongoing agricultural Show, to qualify for a mini promotion to win a single, free licensing term.

The promotion, which is running until Saturday, is open to individually-owned light motor vehicles whose licence is renewed during the promotion period.

ZINARA head of corporate communications and marketing, Tsungie Manyeza, said the promotion is a forerunner to a bigger licensing promotion for compliant motorists, whose main draw would be held in December.

Lucky winners of this promotion will qualify to win motor vehicles, among other prizes.

“We noted that the rate of defaulters has remained high despite of the penalty waiver promotions that we used to conduct every year,” said Manyeza.

“The results showed an instant short-lived surge in renewals which would be followed by a long spell of high defaulter rate.

“This prompted us to explore a long-term and sustainable alternative model which ensures preservation of value of the funds that we collect and motivates those that have been consistent in paying their vehicle licence fees.”

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